When I first heard about User Research a decade ago, the first image that showed up in my mind was that of ‘cultural anthropologists’ – people who travel to new countries and continents to learn about the building blocks of a community of people. The goal is to understand why people do what they do – how people think, act, create, find meaning…
Taking User Research to The Field: Drawing Inspiration from Cultural Anthropology When I first heard about User Research a decade ago, the first image that showed up in my mind was that of ‘cultural anthropologists’ – people who travel to new countries and continents to learn about the building blocks of a community of people. The goal is to understand…