Imagine that you have a room filled with dozens of sleeping cats, and you want to know how many cats there are. It would also be good to know some basic insights about your new cat colony — for example, what colors the cats are and whether any of them have extra long tails. This doesn’t seem too difficult, right?…

We’re excited to announce that we published a free ebook about data collection! Data has become fundamental in nearly every aspect of life, and all types of companies — from large technology companies to small rural nonprofits — are collecting data on their work. Surveys are an indispensable tool for data collection, but they are not simple to create. A…